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Small Business Spotlight of the Week: Copper Penny Marketing
A penny isn’t much. It doesn’t buy anything really and the amount of copper in it is pretty negligible nowadays. However, as Melinda from this week’s Small Business Spotlight points out, most...
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The State of Business To Business (B2B) Content Marketing In North America
MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into...
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Twitter Link Roundup #343 – Terrific Reads for Small Business, Entrepreneurs,...
If you’re like most people, you own a smartphone. And if you’re like most people, you use it. A lot. Full-time access to a smartphone has obvious benefits but comes at a price: that nagging feeling...
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13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your...
“…it looks cold in there…” A prospective customer looks to your business to provide something they need or want. This is the beginning of a very important story for your business. And, starting with...
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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them...
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. Initially dismissed...
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Twitter Link Roundup #344 – Terrific Reads for Small Business, Entrepreneurs,...
You probably know plenty of middle children. Maybe you’re a middle child, yourself. Middle children, the long-suffering sibling stuck with a bad reputation and a number of complexes, are experiencing...
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How To Market Better and Grow Your Small Business Faster Using The Psychology...
“Scratch my back and I’ll scratch yours.” You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. What is...
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How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
Marketers, entrepreneurs, and business owners assume that most people make decisions by conducting research and then weighing the options. But, that’s not how most people make decisions. People...
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Real Estate Signage: How to Create Signs That Sell
Real estate signs say more about you and your business than they do about the properties they advertise. Whether you deal in residential or commercial real estate, your signs are ambassadors for your...
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5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To...
People like to think they’re in control, especially when it comes to their behavior. Science has proven otherwise. Most human behavior can be at least partially attributed to deep-set psychological...
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Twitter Link Roundup #345 – Terrific Reads for Small Business, Entrepreneurs,...
Are you one of the millions of people who have started using coconut oil? It may be time to reconsider the fervent adoration this cooking ingredient has accrued in recent years. The American Heart...
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How A Strong Logo and Brand Can Help Your Etsy Store Thrive
2018 has been the year of a lot of things, but towering over all of them in bespoke heels has been the year of the crafter. With 1.9 million sellers, 31.7 million active buyers, and 45 million...
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Twitter Link Roundup #346 – Terrific Reads for Small Business, Entrepreneurs,...
You’re standing in a long line, and you’re dying to cut to the front. Try using the magic word. No, it’s not “please”. In 1978, Harvard professor Ellen Langer found that whenever a “because” is used...
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How Strong Political Branding Can Help You Win Your Next Election
Politics today is more polarizing than ever. Nearly every race is filled with candidates from multiple parties, and it’s tough for candidates to stand out. Good design can help. Design acts as a...
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Packaging Design for Cannabis Products: How to Build Trust and Gain Customers
The research is piling up. Science confirms that cannabis – specifically hemp – may have incredible health benefits. There’s mounting evidence that this historically-maligned plant may have a positive...
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Twitter Link Roundup #347 – Terrific Reads for Small Business, Entrepreneurs,...
A young family, a retiree, a career-breaker and a disabled traveler all embark on a backpacking trip. Sounds like the start of a terrible joke, or a great adventure. If you’ve considered striking out...
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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen...
Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make...
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5 Important Book Cover Design Tips to Help Your Book Stand Out
Like it or not, people judge books by their covers. We all know that we’re not supposed to… But we do it anyway. And, honestly – how else can you really choose? In a store packed with books (or...
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Your Travel Website Should Do These 3 Things Well – Do You Know What They Are?
Imagine you’re on a Hawaiian beach… Or, maybe you’re strolling the streets of Paris with a fresh baguette in hand. Sounds delightful, right? A recent AARP study revealed that 47% of surveyed baby...
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5 Proven Steps That Will Help You Create A Powerful Brand Identity For Your...
It’s impossible to build a successful business without creating a strong brand. So what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will...
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