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Uber’s Powerful Rebrand and What Your Business Can Learn From It
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three...
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Bias Impacts Your Business Decisions But You Can Learn To Control It If You...
The human brain is hardwired to make generalizations. Generalizations allow us to process the truly colossal amounts of input our brains encounter every day. They’re necessary for us to function and...
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Twitter Link Roundup #348 – Terrific Reads for Small Business, Entrepreneurs,...
There’s ample evidence that running promotes improved health and longevity. Research links aerobic exercise with a number of health benefits across a surprisingly wide spectrum – from reduced cancer...
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How Hashtags Can Help You Improve Your Small Business Marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means...
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)
This is a comprehensive guide to Facebook Messenger Marketing using chatbots. We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But...
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6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small...
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is the most powerful marketing tool for most businesses. Unlike naturally occurring word-of-mouth when a friend or...
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10 Loss Aversion Marketing Tactics to Help Your Small Business Retain...
People don’t like to lose. Whether it’s losing a game, an argument, or an item we want to buy, we don’t like it. In fact, people make buying decisions that are motivated by their desire to avoid a...
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Twitter Link Roundup #349 – Terrific Reads for Small Business, Entrepreneurs,...
We all know someone always seeking a compliment, whether through off-handed self-deprecation or an endless stream of selfies on Instagram. It’s tempting to roll our eyes at this kind of apparent...
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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce...
What does emotion have to do with creating loyal, enthusiastic customers? Everything. If you want to turn casual customers into more powerful brand ambassadors, you need to give them a compelling,...
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How to Successfully Rebrand: Everything Your Small Business Needs To Know
Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. Your company’s brand is the...
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Brand Health: 6 Important Questions You Should Ask About Your Small Business...
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is...
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9 Proven Strategies Your Small Business Can Use to Increase Engagement and...
If you run an e-commerce business or depend on leads to generate revenue from your website, the forms on your site will make or break your business. A SalesForce study concluded that “companies that...
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Twitter Link Roundup #350 – Terrific Reads for Small Business, Entrepreneurs,...
It can be tough to feel like you have power over money. Between salary, rent, and every other relatively fixed factor in our financial lives, feeling in control over our finances can feel impossible....
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15 Tips To Successfully Market Your Small Business This Holiday Season
It’s that time of year again! It’s just-past-Halloween and stores are filled with cinnamon-scented pinecones, turkey decor, and Christmas ornaments. The holidays are here. And, if you don’t have your...
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How to Cultivate a Female-Friendly Cannabis Brand
With recreational cannabis use legal in nine states (and soon a 10th, Michigan), the District of Columbia, and in Canada, the cannabis industry is steadily growing. But to grow even more quickly,...
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5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)
Many people want to start a clothing line or clothing brand. After all, how difficult could it be? The truth is that clothing brands become successful in part because they’re created by people who are...
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2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
Logo design with bright colors, creative typography, and signage mock-up by zeste/crowdspring. Small businesses and startups have to compete in an increasingly noisy world, often against large,...
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10 Best Cities in the United States for Startups and Entrepreneurs (2018)
Silicon Valley has dominated the U.S. startup ecosystem for many decades. Despite repeated efforts, only a few cities outside the Valley (New York and Boston) have historically had the critical mix of...
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Food Packaging Design Tips and Why Product Packaging Is Important
We all have days when we want a delicious dinner delivered right to our door. Luckily, many restaurants and meal delivery kit services are ready and waiting to fulfill that dream. But, poor packaging...
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5 Rules for Designing an Unforgettable Unboxing Experience for Your Brand
Online shopping grows in popularity every year. Between 2014 and 2017, the number of online shoppers increased from 1.32 billion people to 1.66 billion people – an increase of roughly 26%. And, the...
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