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7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should...
Businesses are pressured to produce more content every day. Blogs, Facebook, Instagram, Twitter… the content monsters demand to be fed. And, visual content has been shown to be the most popular with...
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Nonprofit Branding: Why You Must Build a Strong Nonprofit Brand
Nonprofits are not traditional businesses. They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level. But, just because nonprofits aren’t in it for...
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The Power of the Guarantee – Is Your Agency Missing Out?
Design, marketing, and other creative agencies and consultants have a unique challenge. It can be tough to convince clients to pay before clients see a finished product. And, this is especially true...
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16 Design Symbols Your Business Can Use to Improve Its Brand Identity
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a...
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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact...
Most startups and small businesses have limited budgets for marketing. But, we all know that it’s essential to spread the word, build relationships, and make sales. So what’s a startup or small...
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19 Important Branding Lessons from the Top 5 Retailers in the US
The top 5 retailers in the US made nearly $230 billion dollars in 2018. ($228.4 billion to be exact.) They must be doing something right. Walmart, Amazon, Costco, Walgreens, and Home Depot have each...
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5 Tips for Growing Your Agency or Freelance Business Without Spending a Ton...
“If I work harder, my business will grow faster.” Many entrepreneurs, including agency owners, share this belief. And, it’s true that a strong work ethic is vital to your success – particularly for...
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Delegation is Crucial for Your Small Business’s Health [Use These Tips to...
Small business owners often find themselves taking on every task in their company. But, as a business grows, this hands-on approach becomes harder to maintain. A business’s ability to evolve depends...
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5 Tips That Will Help Agencies and Freelancers Impress Clients With Rockstar...
I’m about to lay down some truth. How you present a design to a client can be as important as the design itself. I can hear the outrage already. “Good design speaks for itself!” the nay-sayers will...
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Book Cover Design Trends for 2019: Your Guide To The Biggest and Hottest Trends
The cover of your book can make or break book sales. Books with compelling covers have a much higher chance to be discovered and read. Forgetful covers leave books sitting on a shelf. Shelf? Despite...
View ArticleThe Power of Blue in Small Business Branding and Design [10 Tips]
My favorite color is blue. And, the odds are pretty good that your favorite color might also be blue. That’s because blue appears to be most people’s favorite color. Three separate studies (more on...
View ArticleThe Most Powerful Marketing Words Your Small Business Should Be Using
As I scroll through my inbox, I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click...
View ArticleThe 18 Most Iconic and Influential Logos Of All Time: Decade by Decade (2019)
Logo design has come a long way since the start of the 20th century. It’s grown as an art and as a business science. Logo design has also grown more challenging as the marketplace expands and...
View ArticleHow to Create A Business Website in 6 Easy Steps
Whether you’re starting a new business or growing an existing business, you need a website. Today’s consumers expect businesses to have websites. They consider a website to be a sign of a reputable...
View Article13 Important Branding Lessons from the Top 4 E-Commerce Giants
Online commerce has taken the world by storm and forever altered the way we do business. Today’s consumers can make purchases from virtually anywhere – as long as they can connect to the internet. And...
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What is Brand Identity and How To Create a Unique and Memorable One (2019)
This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small...
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How to Start a Medical Marijuana Dispensary Business (2019)
For entrepreneurs who aren’t afraid to roll up their sleeves, cut through a decent chunk of bureaucratic tape, and hand over some cash upfront, opening a medical dispensary is a great opportunity. A...
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How to Get Actionable Feedback and Find Out What Clients Really Think
Everyone knows that clients can offer priceless insight into your business. Your clients have a fresh perspective. They notice things that you don’t. They can tell you if you’re successfully meeting...
View ArticleThe Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us. Whether you’re ready or not, there’s a flood of new political candidates clamoring for your vote. In fact, at most recent count, there are 24 candidates...
View Article12 Quick Marketing Tactics You Can Execute in One Hour or Less
Successful entrepreneurs and small business owners know that products and services don’t sell themselves. The truth is that even if you lack experienced marketers on your team, you must learn to market...
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