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5 Important Website Design Features Your eCommerce Site Must Have To Succeed
Online Commerce (eCommerce) is on a tear. Frost & Sullivan reports that annual B2B eCommerce will reach $6.7 trillion by the year 2020. Meanwhile, eMarketer estimates that global retail eCommerce...
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Marketing Psychology: How You Can Use Commitment and Consistency Principles...
Psychology plays a critical role in marketing and design. After all, design influences consumer behavior. There are powerful psychology principles in play behind successful product design. Similarly,...
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Rebranding Can Revive Your Business – Is it the Right Choice for You?
Rebranding isn’t a band-aid and is not a one-size-fits-all solution. Your valuable brand equity takes time to accrue and it shouldn’t be squandered lightly and without good reason. So, why rebrand...
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The Powerful Agency Growth Strategy Your Competitors Don’t Want You To Know
Agencies are at an inflection point. Whether you run a marketing, advertising, design, or another type of creative agency, you already know that it’s tough to operate, grow, and keep high margins in...
View ArticleWhat Is Social Proof and Why Your Business Can Die Without It
When is the last time you didn’t care or want to know if a product or service you liked was recommended by others? Chances are, the answer is never. Humans are social creatures. From the beginning of...
View ArticleHow Your Business Can Use Scarcity Marketing To Increase Sales
We all want what we can’t have. And we flaunt when we have something others don’t. That’s why zealous Apple fans camp overnight at Apple stores around the world before major iPhone launches. It’s also...
View Article3 Powerful Influencer Marketing Platforms for Small Businesses
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. It’s just common sense. But, in today’s bizarre digital world, a new type of “people we know”...
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How to Use the Principle of Reciprocity to Grow Your Business Faster
People feel an obligation to do something for you when you’ve done something for them. This is known as the principle of reciprocity. You’re more likely to buy a gift for someone who bought one for...
View ArticleIllustration is a Versatile Branding Tool – Are Your Clients Missing Out?
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands. Successful...
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How to Start a Business in Texas: The Complete Step-by-Step Guide (2019)
Austin, Texas – top city for startups in the US Texas is a state of big ideas and bigger personalities. So, it should come as no surprise that Texas is a perfect breeding ground for entrepreneurs....
View ArticleContent Marketing Strategies for Small Business
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks like Facebook, Twitter,...
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5 Packaging Design Mistakes and How to Avoid Them
We all enjoy a good meme poking fun at embarrassing mistakes online. But, it’s far less funny when your product or package is the butt of those jokes. Poor packaging leads to worse things than a...
View ArticleMarketing Psychology: How to Use the Psychology of Liking to Grow Your Business
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. It’s the reason...
View ArticleHow to Land the First Customers For Your Startup or Small Business
If you build it, they will come, right? Not exactly. Wanting a customer isn’t enough. You must plan, strategize, and entice your prospective customers to want the products or services your business...
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How to Start a Business From Scratch: Build a Successful Business and Turn...
Small businesses account for 99.9% of all businesses in the U.S., according to the U.S. Small Business Administration. So, if you’re thinking about starting a new business, you’ll be in good company....
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Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant
Ghost kitchen, virtual restaurant, cloud kitchen… Whatever you’re calling your venture, you’re a part of a new food business experiment. Ghost or cloud kitchens (also known as virtual restaurants or...
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How Brand Consistency Can Help You Put Competitors In Your Rearview Mirror
You’ve probably heard by now that consistent branding is important. Everyone says so – it’s one of those common business truisms that, for many, goes in one ear and out the other. But, you can’t...
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The Definitive Guide to Creating a Compelling Visual Brand for Your...
If you’re opening or operating a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A...
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Logo Design Trends 2020: Your Definitive Guide to Navigate The Biggest and...
The art and craft of logo design constantly evolve. Good designers and smart entrepreneurs collaborate to elevate the art of logo design by creating more perfectly brand-appropriate, memorable logos....
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How to Start a Successful Clothing Brand or Clothing Line From Scratch in...
Many people want to start a clothing line or clothing brand. After all, how difficult could it be? The truth is that clothing brands become successful in part because they’re created by people who are...
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